The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
MICHAEL JORDAN HAS MADE OVER $1B FROM NIKE – THE BIGGEST BARGAIN IN SPORTS
The Last Dance, ESPN’s documentary tracking Michael Jordan’s final season with the Chicago Bulls, has captivated the American viewing public at a time when sports are on lockdown. The first two nights of the ten-part series delved into Jordan’s running mates with the late 1990s Bulls in Scottie Pippen, Dennis Rodman and coach Phil Jackson. This Sunday explores MJ as a global endorsement phenomenon, with ad slogans like “It’s Gotta Be The Shoes” and “Be Like Mike.”
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STEVE BALLMER WANTS TO SAVE SPORT BY REINVENTING BROADCAST
How a partnership between the former Microsoft CEO and the basketball-obsessed data scientists of Second Spectrum gave rise to a ground-breaking new broadcasting technology. Since the start of the 2018–19 season, a group of Clippers fans has been able to toggle between these views in Second Spectrum’s CourtVision app as they stream games on their smartphones, tablets, and laptops.
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BRANDS KEEN TO EXTEND SPONSORSHIP DEALS DESPITE COVID-19
A new survey by the European Sponsorship Association (ESA) has found that 72 per cent of brands are looking to extend their sponsorship rights despite the ongoing uncertainty caused by the Covid-19 pandemic.
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BRITISH SPORT FACES £700M BLACK HOLE
The devastating financial effect of coronavirus on British sport was laid bare on Tuesday with the Football League, the Rugby Football Union and the England and Wales Cricket Board revealing they could lose more than £700m between them in the next year.
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IS ESPORTS PREPARED FOR THE INFLUX OF MARKETING SPEND?
With live sports frozen and gaming booming, esports faces an opportunity to solidify a place as a mainstream media channel. But while brands are flocking to esports to replace eyes lost, they face difficulties in navigating a frontier space for which the rulebook is still being written.
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TIKTOK BOOM! HOW THE EXPLODING SOCIAL MEDIA APP IS GOING HOLLYWOOD
The impossible-to-ignore, 2 billion strong platform is leveraging a massive sheltering-at-home audience hungry for new content to draw A-listers and turn its homegrown roster into bankable stars (with reality TV shows, of course).
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GOOD SHOUT
BBC: Premier League 2020-21 without fans? Eight charts on the impact
FORBES: Americas Most Passionate Sports Fans 2020
SPORT BUSINESS: Camp Nou naming rights offer shows how brands can be philanthropic, yet entrepreneurial
SOCCEREX: Juventus United Fan Clubs & J-Squad Across China