The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
CAN SPORT SURVIVE THE PANDEMIC WITHOUT SPECTATORS?
(The Economist) When Germany’s top two football leagues resume this weekend, Borussia Dortmund must take on Schalke, their local rivals in the Ruhr region, without one of their strongest assets: the Gelbe Wand. Usually visitors are faced with the deafening “yellow wall” of 25,000 Dortmund fans, packed into one of Europe’s biggest grandstands.
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SIX MYTHS ABOUT THE IMPACT OF COVID-19 SHUTDOWN ON THE BUSINESS OF SPORT
The media, mainstream and social, is full of the dire implications this crisis will have on the multi-billion dollar sports business. Much reporting is wide of the mark, fuelled by those with vested interests or with the need to fill column inches. As with the action on the field, court, ring or circuit, there will be winners and losers. Those quick and willing to adapt & change stand the best chance of coming out on top.
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WHERE DOES THE SPORTS DOC INDUSTRY GO NEXT?
Netflix and ESPN’s blockbuster series on Michael Jordan’s final season with the Chicago Bulls has been a major hit but it also raises questions about where original programming will fit in sport’s commercial picture.
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CHAOS BECKONS AS EUROPEAN SOCCER SEASON IS DEVASTATED BY PANDEMIC
(CNN) There are crises. And then there are crises. The Covid-19 pandemic has presented European football with a Rubik’s cube like no other to unravel. Complex questions, unprecedented decisions and unenviable repercussions are facing the game’s administrators and clubs with livelihoods, integrity and survival all on the line. It’s the beautiful game’s Darwinism moment — and nobody’s immune.
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KEEPING THE SPORTS FANS ENGAGED DURING THE COVID-19 ERA IS IMPERATIVE FOR BROADCAST
(GroupM’s ESP Properties) The playbook highlights how with most of the sports tournament either cancelled or indefinitely postponed due to the novel coronavirus pandemic, the growth estimation for year 2020 pre COVID-19 does not hold true anymore.
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SPORT TECH PIVOTS TO ITS SOCIALLY DISTANCING FUTURE
Scrum Ventures’ VC Perspective from Michael Proman and Akash Bhat. It’s been eight weeks since NBA Commissioner Adam Silver initiated what has become a full-scale shut-down of sports — forcing fans to find alternatives and broadcasters to create a patch-work solution that has essentially amounted to ESPN Classic on steroids.
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GOOD SHOUT
SPORTS PRO: K League restart grabs 3.4m viewers on Twitter
UNOFFICIAL PARTNER PODCAST: All Models Are Wrong #1 Alex Balfour
SPORTBUSINESS: IPL cancellation ‘could cost BCCI $530m’
BBC: Why Admiral’s ‘flashy’ England strip now commands respect
BIZBEHINDSPORTS: A peek into the construction period of World’s Largest Cricket Stadium
ESPN: Imagining the future of Fortnite in-game events
EUROPEAN GAMING: Virtual bike races as hard as Tour de France, says expert
GOAL: Milan and Inter unveil two new concepts for €1bn San Siro redesign